synvert TCM welcomes Gareth Martin as Chief Executive Officer, ushering in a new era of innovation and growth focused on data, analytics, and AI.  

The appointment of Martin marks a pivotal moment for synvert TCM, reinforcing its commitment to delivering advanced data and AI solutions. With exceptional expertise and a forward-thinking vision, Martin is well-positioned to lead the company’s growth across key sectors like public services, manufacturing, retail, energy, and transport. 

This transition aligns with synvert TCM’s pivot in the UK toward Tquila’s model of strategic partnerships with leading technology vendors. With AI development accelerating, the company is deepening collaborations with key partners such as Databricks, AWS, and Microsoft to drive innovation and deliver client success.  

Ron Collins who has led synvert TCM for the last two years is moving to head up the newly created Saudi Arabia division. Over the last two years, Ron has built a strong base for synvert TCM in the UK and opened major long-term business in Saudi Arabia, utilising his relationship with Ejada, one of the largest regional systems integrators. Additional investment has been secured for the business as a whole and specifically for the creation and growth of the Saudi Arabian business. 

Now, as Managing Director of synvert TCM Saudi Arabia, Ron will lead growth in data strategy, architecture, and data landscape transformation.  

CTO’s Perspective 

Robert Bruce, synvert TCM’s Chief Technical Officer said: “At synvert TCM, embracing change has always been central to our success. We pride ourselves on staying ahead in modern data platform architecture, consistently delivering innovative and reliable solutions for our clients. Under Ron’s leadership, we built a strong foundation, establishing synvert TCM as a trusted name in data consultancy and cloud technologies. His contributions have been invaluable in shaping the company’s direction and fostering meaningful client partnerships. 

As we look to the future, we are excited to welcome Gareth as our new CEO. Gareth brings a forward-thinking vision and deep expertise that align seamlessly with our mission to provide cutting-edge, scalable solutions. This leadership transition reflects our commitment to continuous improvement, equipping us to address the evolving needs of our clients while broadening our offerings. 

With Gareth at the helm, synvert TCM is poised for significant growth. Together, we’ll help organisations unlock actionable insights and thrive in a data-driven world.” 

Background & Expertise  

Martin brings over two decades of experience in the field of data & AI, during which he led transformative projects, such as early implementations of ML Ops architectures, dynamic pricing solutions and product recommendation systems. At Altius and Avanade, his leadership in AI solution architecture and design was instrumental in delivering significant growth in data science and AI revenues through the building of successful and sustainable consulting practices with a keen focus on innovation in the field of AI. 

Vision and Strategy 

Under Martin’s leadership, synvert TCM will advance its data & AI-driven solutions, leveraging platforms like Databricks to enable clients to realise the value opportunity from AI by transforming systems and processes, and developing new and innovative products and services.  

Martin’s focus is on human oriented design and the responsible and ethical use of data & AI to drive innovation and value. “At synvert TCM we have a strong focus on the identification and realisation of value through intelligent, data-driven solutions,” Martin said, “we are not looking to only emulate solutions seen elsewhere, but to design and deliver differentiating solutions with our clients, helping them to improve their competitive positions.” 

Martin’s appointment comes at a time when the data & AI landscape is changing rapidly with the advancement in recent years in the field of AI through the proliferation of Generative AI.  

Martin has been leading AI teams for the past fourteen years and is excited by these changes. “AI is no longer an experimental side-project in many businesses. Organisations see the potential to lead their respective markets in the development of products and services which will re-define how we engage with their industry. This is what we at synvert TCM will work to help our clients to achieve.” 

synvert TCM is backed by Tquila... 

Tquila, an Irish based venture building business, first invested in the company in 2022. Mark Hutchinson, Tquila partner and Chair of synvert TCM said “since we first invested in the company, the technology landscape has changed out of all recognition. With Tquila's proven track record in building technology services businesses closely aligned to high-growth strategic technology partners, we are very excited by the opportunity to build synvert TCM in partnership with Databricks, Microsoft Azure and Amazon Web Services - helping clients harness the opportunities that AI brings to transform their strategy and operations. Gareth brings a breadth of vision and depth of experience, and we are excited to see what the future holds for the company under his leadership. 

Tquila is excited by both further growth in our UK business and with a successful entry into the fast-growing Saudi Market. With Gareth (Martin) and Ron (Collins) leading we have two strong leaders to build complementary strands of business in contrasting markets.”  

As synvert TCM charts this exciting path forward, Gareth Martin’s vision and expertise will ensure the company remains at the forefront of AI innovation, delivering value to clients and fostering a culture of excellence. 

About synvert TCM 

synvert TCM delivers innovative solutions in data platforms, data engineering, AI and advanced analytics, empowering organisations to achieve operational excellence and sustainable growth. By leveraging innovative technologies, including Databricks, synvert TCM transforms data into actionable insights for smarter decisions and better outcomes. For more information get in touch.

About Tquila 

Tquila is a global technology venture company with a thriving portfolio of technology services business, built by combining investment with expertise across growth, talent, and operations. It invests in companies from start-up through to post-series A, either as stand-alone entities or with co-investment from consulting firms and software companies. For more information, visit tquila.com.